How to write a lead like an experienced journalist

It seems that there is an article or blog post about attracting readership in every corner of the internet. Well-meaning posts make hooking your reader into something mysterious and complicated. Well, it’s not.

Although this post is written with student journalists (and even beginning or long-time professional journalists) in mind, professional, technical, business, and any nonfiction writer will find this post useful if they want their intended audience to read their writing.

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